At its heart, a targeting engine must make a decision about what ad to send to a website visitor. This can be done at random, by looking at surrounding content, or by looking at history. Most “site ads” are chosen randomly from a short list that’s manually administered by the site owner. The ad rotation [...]
This is part two of a multi-part series. Part one can be found here. Online advertising is a multi-billion dollar business. Google has become one of the worlds most recognized brands by selling ads on its search result pages and putting context ads on websites. Yahoo and Microsoft are working hard, and spending billions to [...]
This is part one of a multi-part series. The series is continued, here The Semantic web has been touted has Web 3.0 and the next evolutionary step in internet communications. A Scientific American article from 2001 told us what we should expect of a semantic internet. This is how devices should communicate and how information [...]